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CompuSmile case study
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at a glance
at a glance
direct client Basset Country Breeders
indirect client
nature of work web site design & development
role consultant
time frame 2001.01 - present
status complete, with ongoing support, as necessary
in a nutshell I developed a web site for a dog breeder to promote sales of their puppies.
 
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accomplishments
accomplishments
  • I designed and developed a low-cost, online-presence-style web site for Basset Country Breeders to showcase their adorable basset hound puppy litters. Scott and Michelle Ellis, owners of the establishment, love the site and are really happy with the responses it has generated from potential customers. The site's features include the following:

    • sharp, clean, professional appearance
    • consistent look-and-feel across the site
    • intuitive navigation
    • customized, low-cost professional graphics (see sample below)
    • optimized image file sizes and page sizes for shorter download times
    • custom "contact page" and prominent contact links to make the breeders readily accessible to the site's visitors
    • contact links concealed from "e-mail harvesters"
    • compatible with all major browsers on all major computing platforms
    • understated "rollover effects" for main navigational links enhance site's interactivity and aesthetic appeal
    • visitor count on front page
    • rock-bottom-priced web hosting package with exceptional, personalized technical support
    • all pages spell-checked to ensure highest professional image

  • As a free added service, I continue to resubmit the site to search engines (e.g., Yahoo, AltaVista, etc.) on a monthly basis to ensure good placement in searches conducted by potential clients and other contacts.

  • I'm currently working with Basset Country Breeders to enable them to update and maintain the site on their own.
 
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see it for yourself
see it for yourself

low-cost professional photos

Oftentimes, professional photos can make the difference between a ho-hum web site and a web site that really shines. But unfortunately, the cost of such photos — up to $100 a pop — can be prohibitive for small businesses on a tight budget. Such was the case with Basset Country Breeders.

But thanks to CompuSmile's membership at ArtToday.com, I was able to procure for my client a whole slew of fantastic photographs of basset hounds — all with a wonderful rustic, "old-tyme" feel — for FREE! No upfront cost, no royalties, no nuthin! All they required was a little digital touchup. :-)

Check out some examples of the final images below. Click any of the images to view them in the context of the web site.

sample image from web site

sample image from web site

sample image from web site

 
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tools & technology
tools & technology
tools
  • Macromedia Dreamweaver
  • Macromedia Fireworks
  • ActiveX Components
    • CDONTS

technology

  • ASP
  • ActiveX
  • JavaScript
  • HTML
  • CSS
  • image file optimization
 
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don't take my word for it!
don't take my word for it!

"When I first saw the web site Scott had built for us, it was exactly what I was hoping for. We're really happy with the responses it's been generating for us."

Scott Ellis
Proprietor
Basset Country Breeders

 

"Scott did a great job working with us to build a site that portrayed our small business the way we wanted. We're proud to have indoctrinated him into the elite community of basset hound owners with the puppy he bought from us!"

Michelle Ellis
Proprietor
Basset Country Breeder

 

 
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